Innovation is messy
I help you make sense of it

I help teams take ownership of strategy and innovation
– with clarity, buy-in, and momentum.

“Mark has a unique combination of business, design and academic expertise. This paired with his entrepreneurial acuity and his knack for “saying what needs to be said“ is what makes working with him so valuable and fun. I’ve worked with him on numerous engagements spanning tactical, quick wins to long term vision setting and he has never disappointed.”

Judy Mellett

VP Product & Channels, LifeLabs

Sound Familiar?

Innovation Fatigue
Your team’s tired of hearing the word “innovation” with nothing to show for it.

Endless Pilots, Few Results
Ideas get tested but
never scale.

Unclear Strategy, Misaligned Teams
No one’s sure what the priorities are
– or why.

If you’ve been here, you’re not alone.

You can build the clarity, confidence, and capability to move forward.

Why Ittoma?

You don’t need more frameworks. You need more momentum.
You need your team to get aligned, take ownership, and move.

At Ittoma, I help organizations:

Cut through complexity and get clear on what matters
Turn scattered ideas into focused strategy
Build the capability to deliver—not just dream

It’s not about telling your team what to do. It’s about enabling them to figure it out, together.

Let’s Talk

How I Can Help

I meet you where you are—then help your team move forward with clarity, confidence, and momentum.

1. SHARPEN STRATEGIC THINKING

Training and Development
Build the mindset and skills to solve the right problems and take action, not just brainstorm more ideas.

Benefits:
+ Clear problem framing
+ Greater cross-functional collaboration
+ More engaged, capable teams

2. ACCELERATE OUTCOMES

Team Coaching
Expert guidance and support to move from idea to action – fast. No theatre.
Just traction.

Benefits:
+ Early wins and tangible results
+ More confident decision making
+ Less spinning, more solving

3. BUILD INNOVATION CAPACITY

Consulting and Advisory
Embed the systems and behaviors that let your teams own and sustain innovation over the long-term.

Benefits:
+ Strategic alignment
+ Organizational capability
+ Capacity building

Meet Mark

Ittoma Founder & CEO
“I help design what works in your world – not cookie-cutter solutions.”

Mark is an educator, strategist, and facilitator who helps leaders turn innovation into impact. With over 20 years of experience helping organizations unlock innovation from within, he brings deep expertise in strategy, design, and organizational change.

As the former head of the Business Design Lab at Rotman School of Management, he taught thousands of leaders how to move from ideas to action. He’s also worked with Fortune 500 companies and public sector organizations to build clarity, capability, and momentum.

“We developed an engagement to support our leaders in shifting culture and embedding new practices. I was impressed with how accessible and possible Mark made organizational innovation. He has an incredible talent for generating energy and engagement at all levels and I would highly recommend him as an innovation partner.”

Ilda Dinis

SVP CX & Innovation, Northbridge Financial

“Mark is an innovator and connector. He always has fresh ideas and different ways of looking at opportunities. I’ve learned from Mark and benefited from the connections he has made for me.”

Trish Barbato

CEO Arthritis Society Canada

“Mark has been fantastic to work with. I’ve had the pleasure of having him involved in enterprise innovation projects, training technical teams for design thinking, and supporting on product specific experience design. He’s highly collaborative, recognizes opportunities for improvement, and brings a wealth of knowledge to any team.”