Transform your innovation potential into business impact
Strategic Innovation Coaching for Transformative Leaders Seeking to Catalyze Organizational Readiness and Resilience
When it comes to your organization:
Are You Always Exploring
and Testing New Ideas?
OR
Are You Fighting to Stay Ahead in
a Rapidly Changing Market?
Do New Ideas Result in
Tangible Outcomes?
OR
Are You Frustrated That Great
Ideas Don’t Go Anywhere?
Are Your People Seeking New
Opportunities for Innovation?
OR
Is Everyone Constantly
Firefighting?
If these challenges sound familiar, we can help
Welcome to Ittoma. We make innovation actionable.
We understand the challenge of balancing today’s immense demands with the aspirations of a brighter future.
Our mission is to help you and your teams develop their innovation readiness: the confidence and ability to create new value and navigate change under high uncertainty.
Inspired by the principle of itto-ma, which translates to “one step, one action”, we help you take the disciplined steps to meet your customer’s evolving needs with greater speed and agility.
Guided by a human-centered philosophy, we help you create a culture of empathy, co-creation and experimentation to catalyze innovation within your organization. Together, we design a pathway that equips your teams with the skills, tools, and unwavering support needed to navigate the transformative journey from idea to impact.
Ultimately allowing you to choose both the present and the future.
Let’s take the next step!
Our Services
Starting with a deep understanding where you are in your journey, we work to align the right skills with the right environment.
1. DEVELOP NEW SKILLS
Develop a customer and stakeholder centered mindset to ensure your ideas have a clear problem to solve and are strategically aligned. Learn how to identify unmet needs, reframe problems, pretotype, test and support innovative solutions.
Benefits:
+ New actionable skills and ideas
+ More engaged employees
+ Greater cross-functional collaboration
+ Increased agency
2. GENERATE RESULTS
Help your leaders and teams develop the confidence to apply new methods to intractable business challenges. Apply best practices to scope, launch and deliver quality outputs and outcomes with support from an experienced coach.
Benefits:
+ Customer informed insights and ideas
+ Validated solutions (early-stage)
+ Multi-stakeholder co-creation
+ Increased confidence
3. BUILD CAPACITY
Make innovation a core capability and create a culture of innovation. Working with stakeholders to co-create a management system (strategy, structure, governance, process, metrics, assets and tools) for sustainable innovation.
Benefits:
+ Focused direction
+ Organizational alignment
+ Clear decision making
+ Right-sized resources and support
Meet Mark
Ittoma Founder
Mark (MBA, BA.Sc) is an educator and engineer at heart who genuinely believes everyone has the potential to create new value. With over 20 years of experience – leading the Business Design Lab at the Rotman School of Management, teaching strategic innovation to thousands of business leaders and consulting to Fortune500 companies and public sector organizations, he’s learned that if you design the right conditions anyone can learn to adapt and innovate. Mark brings high levels of curiosity to open up new possibilities and an methodical mindset to enable pathways to action and impact.
“Mark has a unique combination of business, design and academic expertise. This paired with his entrepreneurial acuity and his knack for “saying what needs to be said“ is what makes working with him so valuable and fun. I’ve worked with him on numerous engagements spanning tactical, quick wins to long term vision setting and he has never disappointed.”
Judy Mellett
VP Product & Channels, LifeLabs“Mark has been fantastic to work with. I’ve had the pleasure of having him involved in enterprise innovation projects, training technical teams for design thinking, and supporting on product specific experience design. He’s highly collaborative, recognizes opportunities for improvement, and brings a wealth of knowledge to any team.”
Richard Meaney
Service Design, TELUS Digital“We developed an engagement to support our leaders in shifting culture and embedding new practices. I was impressed with how accessible and possible Mark made organizational innovation. He has an incredible talent for generating energy and engagement at all levels and I would highly recommend him as an innovation partner.”
Ilda Dinis
SVP CX & Innovation, Northbridge Financial“Mark is an innovator and connector. He always has fresh ideas and different ways of looking at opportunities. I’ve learned from Mark and benefited from the connections he has made for me.”
Trish Barbato
CEO Arthritis Society Canada
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Let’s take the next step
Tell us where you are in your journey